They can be intimidating with their black leather jackets and metal-clad boots, often magnified by the numerous tattoos or body piercings. They ride on mechanical beasts with thunderous roars and leave behind dark clouds of smoke in their wake. They are members of outlaw biker gangs.
Due to their flashy looks and dark image, biker gangs and motorcycle clubs have become cultural icons. And thanks to the series Sons of Anarchy for showing the inner workings and interactions of biker gangs in television, the sub-culture has yet again resurfaced to gain the attention of pop culture.
Trends in biker fashion, most particularly in jewelry, are in the rise once again as the popular television series showcase an overdose of oxidized metal, leather jackets, and motorcycles. Officially licensed Sons of Anarchy body jewelry is particularly in demand as the series tops rating charts season after season. With designs including oxidized stainless steel rings, pendants, and bracelets that incorporates the iconic Sons of Anarchy patch (a Grim Reaper with an anarchy crystal ball and M16 rifle scythe) and the famous SAMCRO acronym, officially licensed SOA jewelry is hard to ignore.
With millions of viewers and fans (with average ratings in the US between 12 million to 15 million) the popularity of the series is something that retailers can use to gauge the demand for SOA body jewelry. Though the cultural significance of the series falls in the moral grey area, the impact of Sons of Anarchy to current culture cannot be denied. For one, the series is loosely based on Shakespeare’s Hamlet, according to Sons of Anarchy creator Kurt Sutter. Also, despite the violent scenes and criminal tendencies, SOA portrays a storyline that makes millions of its viewers reevaluate how they see the world as lead characters that are seen as relatable in one scene do something questionable on the next.
The series’ complex and morally ambiguous storyline can be the reason why the series has become so popular. And this popularity has crossover and evolved to other markets including officially licensed products and merchandise. People who are fans of the series are passionately supporting Sons of Anarchy by incorporating the series insignias through SOA jewelry in their personal styles.
Jewelers and retailers who want to ride to the series popularity by catering to the demand for officially licensed Sons of Anarchy body jewelry can be rewarded with great demand. Officially licensed SOA jewelry by INOX are high quality with very detailed designs and with styles that are true to the series’ look and feel. Oxidized and black ion-plated combined with highly polished stainless steel gives the jewelry an attention-getting design with the exact amount of edge and ruggedness. Current officially licensed jewelry available for Sons of Anarchy fans include black ion plated SAMCRO ring, green ion plated SAMBEL ring, crow and anarchy ring, Reaper Crew Engine ring, Men of Mayhem Engine ring, SAMCRO black IP huggies, SAMBEL double knuckle ring, and SAMCRO motor chain bracelet, among many others.
Despite the intimidating and dark inspiration of the series, Sons of Anarchy and its outlaw motorcycle club sub-culture beginnings have made an impact in current society in ways that many may not even be aware of. The trends in fashion and other sub-culture like punk, heavy metal, leather, and cybergoth got all influenced by biker style through clothing, jewelry, or attitude. For better or for worst, Sons of Anarchy’s effects to pop culture and beyond cannot be denied. Sex, danger, masculinity, and anarchy are just few words to describe Sam Crow… so just either buy or sell the goods, and enjoy the show.
