Many jewelry retailers are now having a strong need to further tap the market of male customers. Though men have been taken for granted in the jewelry department for quite a while, more and more products are entering the jewelry industry targeted to them.
A relatively recent member of the stainless steel jewelry family, cobalt chrome jewelry has started to get the attention of many male customers due to its unique qualities that makes it stand out from other alternative metals available in the market today. As of the moment, the most popular kind of cobalt chrome jewelry are rings catering to the taste of male customers.
But an increasing number of designers and manufacturers now offer wedding and engagement bands made of this innovative kind of stainless steel jewelry.
Cobalt chrome jewelry exert all the great properties of stainless steel jewelry with quality improvements like increased durability, improved scratch resistance and unique luster. Durability is its greatest quality but this also limits the kind of cobalt chrome jewelry being produced. Many manufacturers still prefer to use 316L stainless steel jewelry in the production of more intricate types of accessories as there are still challenges in crafting pendants or chains made of cobalt chrome jewelry as of the moment.
Many men find cobalt chrome rings to be a great innovation of stainless steel jewelry. Its natural luster is unique and can be polished so that it exhibits a permanent shine, a quality that makes tungsten jewelry very popular. But unlike tungsten (which is only limited to a certain black-gray color) cobalt chrome rings are stainless steel jewelry that can be crafted to have different hues and designs.
Most women prefer to be surprised and receive jewelry as gifts, most men prefer to choose and pick their own jewelry to serve as signature pieces. They buy not as frequent as their female counterparts but most men exert more loyalty in brands and products that they find impressive. For retailers wanting to increase their market share by attracting male customers, the popularity of cobalt chrome rings and stainless steel jewelry can be a great way to get their attention.
