As the US economy continues to fight for recovery, jewelry retailers keep on finding ways to preserve their staying power. In addition to providing the current trends and styles when in comes to fine inventory, many retailers use contemporary metals like stainless steel jewelry to attract a wider range of customers.
Mixing up jewelry products appears to provide many retailers the ability to sustain business but it also proves that catering contemporary metals can serve as a vehicle for many entrepreneurs to continue carrying fine jewelry like precious metals and gems.
Nothing turns off customers more than a store counter devoid of inventory as it gives an impression of limited choice. But the never ceasing increase in gold, silver and platinum prices prevents many jewelry retailers from stocking up expensive inventory. Add to the fact that customers remains to be cautious when it comes to spending for luxury items, many retailers today choose to be widen their stocks and provide affordable jewelry as a new source of revenue.
It also appears that contemporary metal merchandise like stainless steel jewelry helps in consistently maintain a fresh look for stores to continually attract customers. Some jewelers even become innovative to the point of mixing contemporary metals not only to their inventory but also to their signature pieces as well. Many retailers offer mixed metal jewelry like gold and titanium accessories accented with colored stones to provide accessible products in affordable price points without totally eliminating luxury and quality.
The trend of offering contemporary metals with fine jewelry prove to be a successful endeavor for many retailers as they have seen that one out of five customers tend to buy up even during a recession. And with styles of contemporary jewelry getting more and more innovative and mainstream, the meaning of luxury is now for customers to decide.
